Prahalad and Corporate Responsibility

In his important new book: The Bottom of the Pyramid, management guru C.K. Prahalad recommends a private sector and market-based approach for fighting world poverty.
I wonder do we agree as Corporate Responsibility Forum that:

1. The poorest people should become an integral part of the work and of the core business of the Private Sector?
2. The Bottom of Pyramid markets cannot merely be regulated to the realm of CSR initiatives?